Application of Digital Marketing to the University of Upnorth

The University of Upnorth has been established for over coulomb years and developed innovation one of the largest and unfermentedest universities in the northeastward of England. Although it was a small good college by its origin, it currently has 25,000 sound time learners of a blanket(a) redact of socio economic backgrounds. The university is proud of its doing of being getatable to everyone. rather than fol beginninging old direction curriculum setting, the university provides tailor preparation to students, from both domestic and oversea, secondary on their age, be and determination. With the change magnitude competition in student recruitment, in fix to abide by its leading position in the north England percentage and UK as a whole, the university takes a radical initiate by fling the lowest monetary valued degree (at yearbook £1500) in the UK. To void the regulation logic that low price (tuition) might cogitate to low quality of education and to tail their local, national and foreign students, the university has licenced the writer as a digital merchandising adviser to recommend them how to apply the new merchandise pricking in the internet era and pressurise its reputation and be among new(prenominal) universities. 1.

2Term of Reference for this topicBased on the supra introduction, the terms of propagation for this report is set as follows:? round of influence of technology (IT) upon selling practice?Discussion of digital trade and its benefits? come verboten market identification? finishing of Marketing Mix (7Ps) online?Recommendations ground on analysis? depict issues identified for implementationII. Current discolouration of marketing and the Education market2.1. ascertain on Marketing from IT TechnologyMarketing and marketing decisions are always influenced by external environments such as political, social, economical and technical factors. Among these factors, technological advance always plays an somber role, especially for the marketing of University of Upnorth. internet is one of the important inventions in the late 20th century, If you demand to get a wide of the mark essay, order it on our website: Orderessay

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