Segmentation And Positioning

Marketing Assignment on Segmentation and Positioning: appeal of the Credit Card diligence in India. [pic] Submitted by: Tribhuvan Singh (Rollno.149010106) block: 07th July’06. Credit brainpower game manufacturing in India: [pic] The total consultation entry card sell in the country is instantly at nigh 17m cards and is bristleing at a respect of 30-35per cent per annum. The sizing of the Indian mention cards market is estimated to be around $4bn. The market is pass judgment to grow by about 30-35% p.a. This would soundless be a rattling deplorable penetration of a potential market of 60 trillion cardholders. The credit card business is a funky-margin, racy book business. Thus, given the low income per card and the high initial investments by the bank, large volumes in terms of cards issued and the minutes financed atomic number 18 required to make the operations profitable.

Credit cards atomic number 18 gaining backcloth in India at a rapid whole eminence with increasing urbanization and knowingness of formative money. Besides the tangled freebies and rewards doled out, customers feel it very snug to carry a waxy card rather than bundles of currency. The expected growth rate of credit card business in India is 30-35%. With the advent of globalization and privatization, the judgment of credit cards is gaining popularity. roughly of the bill payments including utility payments post be taken like by credit cards. Further, in India at least, people observe the card as a status symbol. In India, ICICI Bank, Citibank, HDFC Bank, SBI, StanChart and HSBC be the main players. However, various Indian banks, both public and private, are entering into Joint Ventures. Recently, BOBCARDS has launched a credit card, PARAS, in intimacy with the MasterCard International. ICICI Bank is the largest card issuer in the country with the total of 4...If you pauperization to get a open-handed essay, order it on our website: Orderessay

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