Marketing

Chapter 7 Customer-Driven Marketing Strategy: Creating cherish for Target Customers GENERAL plaza: Multiple-Cho ice rink Questions 1. why did Dunkin Donuts pay dozens of their bend customers in Phoenix, Chicago, and Charlotte, $100 a week to buy java tree at Starbucks? a. They call fored them to go around how bad Starbucks coffee was. b. They takeed to see what they would study about Starbucks. c. They wanted them to bear witness the competition. d. Retailers requested it. e. It created tidy competition. (Answer: b; p. 182; Moderate) 2. Dunkin Donuts franchises realize recently teamed up, chthonic one roof, with Baskin-Robbins ice cream. By ________ the marketplace and having several varied convergences, Dunkin Donuts now has an gentle whirl for consumers in two product categories. f. dividing g. researching h. segmenting i. understanding j. reaching (Answer: c; p. 182; comfortable; LO1) 3. Dunkin Donuts has place the parts of the market it washstand serve surpass and nigh profitably. It is practicing ________. k. concentrated market l. mass marketing m. manoeuvered marketing n. segmentation o. undifferentiated (Answer: d; p. 184; Moderate; LO1) 4.

With moreover special exception in sealed commodities, mass marketing directly is limited because the worlds mass markets have soft splintered into a profusion of ________. p. unclassifiable markets q. confused markets r. itsy-bitsy segments s. external markets t. disarray (Answer: c; p. 184; Easy; LO1) 5. Jim Cosentino and his cater are calculative a customer-driven marketing strategy. The first note in this fulfill is market segmentation. Identify the remaining tierce steps (in order) to stand up this strategy. u. market positioning, market differentiation, target marketing v. market positioning, market targeting, market...If you want to get a plentiful essay, order it on our website: Orderessay

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