Yunnan Baiyao: Internationalization and Diversify Proposals

Yunnan Baiyao: Internationalization and Diversify Proposals after celeb ration of its 100 fester anniversary, Yunnan Baiyao started its new journey with new slogan one turn and four growth areas. Mr. Wang Minghui intended to infuse new aptitude into this century-old company, planetaryization and diversification were just his desired choices. Now opportunities came, YB could accede 3Ms proposal to cooperate in transfermal products and international market, or exploit new market of healthcare products on its own. We die ambitious the opinion that both the options are good, YBs reliable strategies will be well supported by them. Furthermore, we aim that YB combine those two actions. Mr. Wang should start them as in short as possible. Performance of YB Benefited from its successful vertical integrating and tentative diversification of its products, YB has made a dramatic improvement. The revenue of the company reached 1.1 billion RMB in 2002, about 5 times than 1 999. And its net profit reached 97 million RMB, intimately 3 times than 1999. And in 2002, YBs hard roe ratio reached 0.5, ROA was 20%, shows that YB was real lucrative. notwithstanding its mettlesome developing speed and profits, YB to a fault has lasting monetary position. The debt to assets ratio was 40.5%, a very low level. The real ratio was 1.

6 , shows that the company has rich cash reserve. In general, YB has showed very good operation performance. YB excessively formed a good organization environment along with its corporate reform. After a fully restructuring of departments, YB set its boundaries of responsibilities and optimized its organization social organisation to a more practicable and efficient level. Me! anwhile, compensation gunpoint system and other measurements were utilize to motivated employees on a fair basis. YB also used its e-Commerce platform to channel up its internal entrepreneurs by dint of a benchmarked inducement. Actually those incentive methods did enhance the performance of employees and their cognition of corporate...If you want to get a full essay, order it on our website: OrderEssay.net

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