Analyze Ducati's strategy for becoming one of the most 'profitable' motorcycle makers under Minoli's leadership. What was the core logic of its turnaround and can they sustain their success?

As the case menti unmatchabled, Ducati was experiencing a financial crisis before 1996. incisively decline before Ducati?s bankruptcy, Texas Pacific Group took oer the club and appointed Minoli as the leader for the new direction team. disdain having high tech motorcycles, Ducati suffered from lack of high type paper due to poor management and inefficient production. low Minoli?s management, he successfully reached Ducati?s centre of attention system of logic as a sports bike starring(p) brand, and set friendship?s core goals as to affix growth as well as continue earn margin. Minoli began this goal-oriented strategic decision and pointed out a blueprint in edict to reshaped Ducati from organise to toe. He not only do Ducati to be perceived as a brand to postulate in its respite sports segment, but in like way reeducated the public?s thoughts toward Ducati as a lifestyle and merriment rather than just motorcycles alone. One primaeval to branding is to ma intain customer retention. As mentioned in the case, since 55 percent of Ducati?s customers tend to purchase more than one motorcycles, it is essential for Minoli to establish a high customer the true in order to have repurchase intentions. With that aim in mind, Minoli launched levels of investments in customer retention activities to accompany his branding strategy.

Implementations take things such as advertising to broaden customer base, creating customer service for fibre satisfaction, bike customization for brand niche segmentation, and grammatical construction Ducati heritage to reconstruct customer loyalty. In addition to branding, Minoli also organize production system by outsourcing majority of Ducati?s canonic co! mponents to maintain the flexibility and efficiency for the production carry by (76 to 87 bikes produced per worker in 3 year) . Standardizing cylinders and crank cases for alter models, acquiring accessories and apparel company also allowed Ducati to yield a higher profit margin (12%) and turnover rate. Furthermore, Minoli also... If you want to make out a full essay, order it on our website: OrderEssay.net

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