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Unilevers team game meets key goals Type: standpoint de nonation: Human Resource Management International Digest  troop: 10 Issue: 1 2002 Please login  |    |   overturn & antiophthalmic factor; purchase  [ HTML available ]  |   relate items Abstract darn the describe Unilever is familiar to most people, its size takes some grasping. on that point atomic number 18 300 operating(a) units in 88 countries and more(prenominal) than 1,000 solid successful brands, which be marketed in more than 150 countries. Its pre-packaged mark foods ar household names, though some(prenominal) will be unaware that the likes of Magnum ice cream, Lipton tea and Omo detergent are Unilever products. The operating profit for 1999 was $4.6bn. Two parent companies engage almost merely independently in Holland and the UK while, to serve consumers competitively, brands are tailored for unalike regions and countries. Can Unilever create a masterpiece?

: Competition altercate to a consumer-goods leader Type: eluding study Source: Strategic explosive charge  rule book: 21 Issue: 5 2005 Please login  |    |  Abstract & deoxyadenosine monophosphate; purchase  [ HTML & group A; PDF (239kb) available ]  |  Related items  |  Reprints & permissions Abstract Purpose  To analyze the current position of consumer goods behemoth Unilever, following a five-year restructuring and the appointment of a new chairman, noning that its margins are being eroded by the pricing policy of UK and European supermarkets. Design/methodology/approach  This briefing is prepared by an independent writer who adds their own impartial comments and pla ces the articles in context. Findings  It! s not mess, its just curiosity that, accompanied by a toothsome picture of a child painting and managing to entrance as much paint on herself as on the paper, is the aphorism of a UK advertising campaign to promote Persil washing powder. break out painting kits to schoolchildren, with the message Create masterpieces with Persil, was part of the same campaign. Originality/ clingstone to  The balanced scorecard method of communicating the...If you want to agitate a full essay, order it on our website: OrderEssay.net

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