Strategic managemnt of acer operating in Canada

Part IProblem/Opportunity genus Acer is a large and agile growing PC shaper worldwide. The company realized the telephone circuit opportunities in Canadian trade in 1996. The everyday conductor of Acer Americas Canadian unconscious process conceptualized that if they did the right thing, the firmly could have a prosperous future. However, in that respect were somewhat difficult problems for him: 1.Was the Canadian market worth engage? If so, in what manner? 2.Should the surgical operation be just plebeian sales office or a self-sufficient entity? a.Could the benefits of concourse in Canada outweigh the costs? b.What distribution channels to read to avenge the different customers? The Canadian market was promising for PCs, curiously the profitable section--home use. The key problem is how to maximize the opportunity--to find a serious answer to question two. Part IIAlternatives There were primarily two alternatives that were available for Acer. 1.Make Acers operati on in Canada a air sales office-- to focus on sales, marketing, and service. Acer America was prudent for manufacturing, engineering and R& axerophthol;D. 2.Make Acer in Canada a self-sufficient entity which required the general manager of the Acers operation in Canada to devise strategy, structure, and control mechanisms. Part IIISelection I believe that selection one is the best, feasible solution to the problem that Acer was liner for some(prenominal) reasons.

First, this approach is more likely to secure providence of scale. Canada market was small compared with the U.S. market. For example, the projected sales of U.S. were most ten-spot times those of Canada in 1997. Consideri ng the fact that there were already several ! strong competitors such Compaq, IBM, Apple, AST and Dell competing in the Canadian market, it was level-headed to say that price will be an central issue. besides by option one, can Acer soften engage its resources to achieve economy of scale. Second, option one makes it viable for... If you command to get a full essay, order it on our website: OrderEssay.net

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